Veronica Head · Booking new projects
Get a head start on the software you keep putting off.
I’m a one-person studio: product manager and developer in the same chair. I build Shopify apps, custom tools and Framer sites, scope them tight, ship them fast, and hand them over in a state your team can actually run.
Receipts
Numbers I can actually back up.
No invented percentages. These come straight from the projects below.
members in Bolting+
A $99/month membership I built into HowNOT2’s Shopify store.
month-end, before and after
Wholesale invoicing on native Shopify B2B, mostly automated.
votes in season one
Pitch Playground’s $50K audience-voted prize, run on my Webflow build.
projects shipped
Apps, tools, dashboards and brands. All written up below.
Built with AI. Shipped by a human.
I use AI tools the way a good carpenter uses power tools: to go faster, not to decide what gets built. The scoping, the judgment calls and the testing are mine.
I also write things down. Every project ends with docs and a handover, so your team isn’t stuck calling me every time something needs to change.
The result is software that feels like someone cared about it. Because someone did.
What I build
Three things I’m very good at.
Pick one, or tell me the problem and I’ll tell you which one you actually need.
01
Shopify apps & storefronts
Wholesale, memberships, gift-with-purchase and custom discounts, built on Shopify’s own tools so you aren’t paying for five more app subscriptions.
e.g. Bolting+, B2B wholesale
02
Custom tools & dashboards
Admin portals, CRMs and program dashboards for teams that have outgrown their spreadsheets and can’t justify Salesforce.
e.g. $50 Study, ROOTS
03
Brands & websites
Framer and Webflow sites, plus the identity and messaging to put on them. Built so you can edit them yourself without filing a ticket.
e.g. Kindred, ReframeXR
See the work
Start a Project
✦ Selected work
Fourteen case studies, from Shopify apps to brand launches. Here are the newest six.
All 14 case studies →
Shopify
↗
HowNOT2: Native Shopify B2B & Wholesale System
Wholesale accounts now order on the same storefront as retail, with pricing and invoicing automated. Month-end reconciliation went from 10+ hours to under two.
Shopify, Shopify Flow, Liquid, Render, AWS
Shopify
↗
HowNOT2: Bolting+ Membership Program on Shopify
A $99/month membership for the store's most repeat-heavy customers. Cart-level savings teaser, spend-triggered join prompt, automatic discounts.
Shopify, Liquid, Render, AWS
Shopify
↗
HowNOT2: Gift-in-Cart App to Lift Average Order Value
A tiered free-gift app that shows shoppers how close they are to the next reward. Customers told the store unprompted that it was part of why they bought there.
Shopify, Liquid, Render, AWS
Brands & Websites
↗
4.0 Expert Hub: Two-Sided Marketplace in Webflow
A vetted expert marketplace for education and social-impact founders — 12 service categories, CMS-driven profiles, and a separate application path.
Webflow, Relume, Airtable
Brands & Websites
↗
Pitch Playground: Podcast & Competition Site in Webflow
Built the Webflow site that ran an education-innovation podcast's first season. Season one closed with roughly 10,000 votes and a $50,000 prize awarded.
Webflow, Relume, Apple Podcasts
Apps & Tools
↗
Rooted School: $50 Study Financial Dashboard
Replaced CSV files and manual reconciliation for a cash-transfer study paying 200 high schoolers $50 a week across three schools — enrollment, bank-transaction matching, attrition, and funder reporting in one system.
React, PostgreSQL, Replit
How it works
What working with me looks like
No surprises. Here’s how a project goes from first call to handover.
Let’s talk
A free 30-minute call. I get a sense of what you’re building and where you’re stuck, then put together a project proposal.
Free · 30 minutes
We build it together
I get to work, share updates often, and ask for your feedback along the way.
Frequent check-ins
You launch, I stick around
I don’t build and disappear. I make sure you’re ready to take the reins on everything I hand over.
Docs + handover
Got a thing you keep putting off?
Tell me about it on a free 30-minute call. Worst case, you leave with a clearer plan.
get a head.
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